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<channel>
	<title>Chris Peck</title>
	<link>https://chrispeck.work</link>
	<description>Chris Peck</description>
	<pubDate>Tue, 28 Mar 2023 14:52:39 +0000</pubDate>
	<generator>https://chrispeck.work</generator>
	<language>en</language>
	
		
	<item>
		<title>WORK</title>
				
		<link>https://chrispeck.work/WORK</link>

		<pubDate>Tue, 28 Mar 2023 14:52:39 +0000</pubDate>

		<dc:creator>Chris Peck</dc:creator>

		<guid isPermaLink="true">https://chrispeck.work/WORK</guid>

		<description>
	BRAND DESIGN &#38;amp; 
ART DIRECTION
NY → CA
	

©2025
</description>
		
	</item>
		
		
	<item>
		<title>Zume — Brand Guidelines</title>
				
		<link>https://chrispeck.work/Zume-Brand-Guidelines</link>

		<pubDate>Mon, 06 Jan 2020 23:51:44 +0000</pubDate>

		<dc:creator>Chris Peck</dc:creator>

		<guid isPermaLink="true">https://chrispeck.work/Zume-Brand-Guidelines</guid>

		<description>
Zume Inc. Brand Guidelines
︎ Branding, Logo Design, Design Systems, Writing
Rebranding effort for a San Francisco-based food delivery and logistics technology company. Zume had a complicated structure and mission that was challenging to convey succinctly to customers, investors, and new hires. 
Our goal was to establish a branding toolkit that added consistency to Zume’s communications and business divisions. 
My role: logo design, color, typography, brand architecture, guidelines writing and layout.

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&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/52041f144ef1cf0801e9de4057e77083f28a66d5bb06ade4dd88f76ff83244ed/zume_BrandGuidelines_11.png" data-mid="58403995" border="0"  src="https://freight.cargo.site/w/1000/i/52041f144ef1cf0801e9de4057e77083f28a66d5bb06ade4dd88f76ff83244ed/zume_BrandGuidelines_11.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/f30b7f4d5e4284306d2a51d4afc81e4a7a726a79f12391d2446015d78530c535/zume_BrandGuidelines_12.png" data-mid="58403996" border="0"  src="https://freight.cargo.site/w/1000/i/f30b7f4d5e4284306d2a51d4afc81e4a7a726a79f12391d2446015d78530c535/zume_BrandGuidelines_12.png" /&#62;
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&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/4981069bcf550a84b44421307db7950252abc472c205687f717a4437c9a24659/zume_BrandGuidelines_16.png" data-mid="58404001" border="0"  src="https://freight.cargo.site/w/1000/i/4981069bcf550a84b44421307db7950252abc472c205687f717a4437c9a24659/zume_BrandGuidelines_16.png" /&#62;
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&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/fcc4171999831115e3e933dc65b70e891a30c227e10866efa9b390856074d873/zume_BrandGuidelines_20.png" data-mid="58404005" border="0"  src="https://freight.cargo.site/w/1000/i/fcc4171999831115e3e933dc65b70e891a30c227e10866efa9b390856074d873/zume_BrandGuidelines_20.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/97236404a98ab7488dfc8e123f985138e066014c88948d88efaa9ef24915d6f7/zume_BrandGuidelines_21.png" data-mid="58404006" border="0"  src="https://freight.cargo.site/w/1000/i/97236404a98ab7488dfc8e123f985138e066014c88948d88efaa9ef24915d6f7/zume_BrandGuidelines_21.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/12a4b3542fcc049c19f68b7bd964146afd93d79269eec5080bef216668ef4bc2/zume_BrandGuidelines_24.png" data-mid="58404010" border="0"  src="https://freight.cargo.site/w/1000/i/12a4b3542fcc049c19f68b7bd964146afd93d79269eec5080bef216668ef4bc2/zume_BrandGuidelines_24.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/08e436a6aa224de89e51ecf4f8a85972d5305d82815a93eed70a8602d39d174d/zume_BrandGuidelines_25.png" data-mid="58404011" border="0"  src="https://freight.cargo.site/w/1000/i/08e436a6aa224de89e51ecf4f8a85972d5305d82815a93eed70a8602d39d174d/zume_BrandGuidelines_25.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/5a976f8710cc7aa1d945ee0785f76ee27b06b6911190d47e2b55254797c7fac7/zume_BrandGuidelines_26.png" data-mid="58404012" border="0"  src="https://freight.cargo.site/w/1000/i/5a976f8710cc7aa1d945ee0785f76ee27b06b6911190d47e2b55254797c7fac7/zume_BrandGuidelines_26.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/9f02bf3b714b4e7fadd52cad4f88f62f55f873309dc51a74e6c7029bff02e6ed/zume_BrandGuidelines_27.png" data-mid="58404013" border="0"  src="https://freight.cargo.site/w/1000/i/9f02bf3b714b4e7fadd52cad4f88f62f55f873309dc51a74e6c7029bff02e6ed/zume_BrandGuidelines_27.png" /&#62;
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</description>
		
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	<item>
		<title>Crown Royal — Product Launch</title>
				
		<link>https://chrispeck.work/Crown-Royal-Product-Launch</link>

		<pubDate>Sun, 15 Jul 2018 03:04:04 +0000</pubDate>

		<dc:creator>Chris Peck</dc:creator>

		<guid isPermaLink="true">https://chrispeck.work/Crown-Royal-Product-Launch</guid>

		<description>
	
Crown Royal Bourbon Mash
︎ OOH, Video, Social
If Bourbon Mash isn’t bourbon, then what is it? 
With the launch of Crown Royal’s new Blenders’ Series, we pushed back against the visual tropes of the bourbon category and presented bourbon as a cocktail-forward spirit that is appealing, intriguing, and surprisingly smooth.&#38;nbsp;
My role: design, photography art direction, video script concepting and writing.
Agency: AnomalyRole: Art Director, Design
Creative Director: Mark Sarosi

Photography / Direction: Peden + Munk
Production: Elizabeth Bruneau, Jessica Ransom
Music: Storefront

	

&#60;img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ea95b292917df8212f7e29d377e933be6275576f6e82160cd46184797213f7a6/1_thumbnail_billboard.png" data-mid="62076188" border="0"  src="https://freight.cargo.site/w/1000/i/ea95b292917df8212f7e29d377e933be6275576f6e82160cd46184797213f7a6/1_thumbnail_billboard.png" /&#62;



	

	



	&#60;img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/e334e08899fd8c14422eb4b217ae2ea9fc5cfdad0dbe6f5515df94b2a839f1f7/DCR_NY_J18_0002_CR-Bourbon-Mash_Lifts_Session4_2.7_WEB.gif" data-mid="57956549" border="0"  src="https://freight.cargo.site/w/540/i/e334e08899fd8c14422eb4b217ae2ea9fc5cfdad0dbe6f5515df94b2a839f1f7/DCR_NY_J18_0002_CR-Bourbon-Mash_Lifts_Session4_2.7_WEB.gif" /&#62;
	&#60;img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/011ba9e9c4bce27d2e1d7f069afda0312daeaf3a72bc5f50fcd5b93a9160cbdc/DCR_NY_J18_0002_CR-Bourbon-Mash_Lifts_Session1_2.1_WEB.gif" data-mid="57957128" border="0"  src="https://freight.cargo.site/w/540/i/011ba9e9c4bce27d2e1d7f069afda0312daeaf3a72bc5f50fcd5b93a9160cbdc/DCR_NY_J18_0002_CR-Bourbon-Mash_Lifts_Session1_2.1_WEB.gif" /&#62;
	&#60;img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/1676a268dc75c0e71c796f7e86b4a61fe2b68a5dcc744b15852228ba10dcf738/DCR_NY_J18_0002_CR-Bourbon-Mash_Lifts_Session3_2.2_WEB.gif" data-mid="57957060" border="0"  src="https://freight.cargo.site/w/540/i/1676a268dc75c0e71c796f7e86b4a61fe2b68a5dcc744b15852228ba10dcf738/DCR_NY_J18_0002_CR-Bourbon-Mash_Lifts_Session3_2.2_WEB.gif" /&#62;
	&#60;img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/e3fec703575c3360ee05e583bf3f6bfd46eedab0d4f4929228f6b1f45ec71a0d/DCR_NY_J18_0002_CR-Bourbon-Mash_Lifts_Session6_2.2_WEB.gif" data-mid="57957009" border="0"  src="https://freight.cargo.site/w/900/i/e3fec703575c3360ee05e583bf3f6bfd46eedab0d4f4929228f6b1f45ec71a0d/DCR_NY_J18_0002_CR-Bourbon-Mash_Lifts_Session6_2.2_WEB.gif" /&#62;


&#60;img width="1900" height="1134" width_o="1900" height_o="1134" data-src="https://freight.cargo.site/t/original/i/d509b9dd2129dccb2e02c3fabc5cd9c6d7619d7fd1a6b5cacfc0d3249b7de122/CR_wall2.png" data-mid="62076199" border="0"  src="https://freight.cargo.site/w/1000/i/d509b9dd2129dccb2e02c3fabc5cd9c6d7619d7fd1a6b5cacfc0d3249b7de122/CR_wall2.png" /&#62;</description>
		
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	<item>
		<title>Odwalla — Packaging Design (Pitch)</title>
				
		<link>https://chrispeck.work/Odwalla-Packaging-Design-Pitch</link>

		<pubDate>Mon, 27 Aug 2018 20:02:07 +0000</pubDate>

		<dc:creator>Chris Peck</dc:creator>

		<guid isPermaLink="true">https://chrispeck.work/Odwalla-Packaging-Design-Pitch</guid>

		<description>Odwalla Juice
︎ Design Pitch, Package Design
The last winning pitch I worked on during my time at Anomaly. 
This effort was a collaboration between the NY and LA offices to rethink their Odwalla’s brand positioning in stores and with consumers across the country. 
While I am unable to show the work here, it’s something I would love to share with you in person.&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a0a442ff27ab755807c1741c05163f1992af42cb17682f2b848edceb58cb6c84/Owdwalla_Logo_color_white_2.gif" data-mid="23057464" border="0"  src="https://freight.cargo.site/w/1000/i/a0a442ff27ab755807c1741c05163f1992af42cb17682f2b848edceb58cb6c84/Owdwalla_Logo_color_white_2.gif" /&#62;</description>
		
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	<item>
		<title>Fusion — Campaign</title>
				
		<link>https://chrispeck.work/Fusion-Campaign</link>

		<pubDate>Thu, 20 Sep 2018 19:48:22 +0000</pubDate>

		<dc:creator>Chris Peck</dc:creator>

		<guid isPermaLink="true">https://chrispeck.work/Fusion-Campaign</guid>

		<description>Fusion.net
︎ OOH CampaignFusion.net wanted to position themselves as the news outlet for the current face of America. It was my role to establish a campaign system that worked across every image, in both a large OOH campaign and college campus tour of the work.This campaign was awarded a wood pencil from D&#38;amp;AD.
Agency: SS+K 
Role: Lead DesignerCCO: Bobby Hershfield
Design Director: Jesse Raker
Creative Director: Armando FloresArt Director: Malika Reid
Copywriter: Margaret Webber
Photography: Gillian Laub 
Production: John Swartz


	  &#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a1d37d6688e174d071e4d40b7349ad7a8752f91fa2756d64629a640b641c33a9/fusion1.png" data-mid="24590655" border="0"  src="https://freight.cargo.site/w/1000/i/a1d37d6688e174d071e4d40b7349ad7a8752f91fa2756d64629a640b641c33a9/fusion1.png" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7436e4977a5ae7589972f1309b858416ddc448910c46924b659a53be69ecec32/fusion3.png" data-mid="24590661" border="0"  src="https://freight.cargo.site/w/1000/i/7436e4977a5ae7589972f1309b858416ddc448910c46924b659a53be69ecec32/fusion3.png" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/dabc5c2da6a9d165fd83148768c707995b5e3188462c833e6f66a2c6f1f71931/fusion2.png" data-mid="24590724" border="0"  src="https://freight.cargo.site/w/1000/i/dabc5c2da6a9d165fd83148768c707995b5e3188462c833e6f66a2c6f1f71931/fusion2.png" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3b9fd2da1e54f9bba40cad1290d2ef4a2a3ccd53f303a00ae74ee99c4d320f7e/fusion4.png" data-mid="24590725" border="0"  src="https://freight.cargo.site/w/1000/i/3b9fd2da1e54f9bba40cad1290d2ef4a2a3ccd53f303a00ae74ee99c4d320f7e/fusion4.png" /&#62;</description>
		
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	<item>
		<title>Qualcomm Invent-Off — Titles and Promotion</title>
				
		<link>https://chrispeck.work/Qualcomm-Invent-Off-Titles-and-Promotion</link>

		<pubDate>Tue, 08 Nov 2016 17:06:42 +0000</pubDate>

		<dc:creator>Chris Peck</dc:creator>

		<guid isPermaLink="true">https://chrispeck.work/Qualcomm-Invent-Off-Titles-and-Promotion</guid>

		<description>
	Qualcomm Invent-off︎ Title sequences, Influencer kit

Custom typography and direction for Qualcomm's InventOff youtube series. The type is based on symbols found in wiring diagrams. 
My role: type design, animation storyboarding, influencer kit concept and design.
	Agency: DDB Role: Co-DesignerCCO: Icaro Doria
Design Director: Bruno OppidoCreative Directors: Dan Young, Kimb Luisi
Co-Designer: David Diliberto
Producers: Angelina Singleton, Jake GuttormsonProduction: Broderville



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&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/22781267c66dca8a49851f2fb7864ca7fd7567c9b4a351ad757571097b14beb7/lower3rd_2.gif" data-mid="24534654" border="0"  src="https://freight.cargo.site/w/800/i/22781267c66dca8a49851f2fb7864ca7fd7567c9b4a351ad757571097b14beb7/lower3rd_2.gif" /&#62;
&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/bad92bc7c8eec8c08d782a75f2aceb1398ff2d9256e9dd7ff9c426437aa866a4/whywait1_w2.gif" data-mid="24534651" border="0"  src="https://freight.cargo.site/w/800/i/bad92bc7c8eec8c08d782a75f2aceb1398ff2d9256e9dd7ff9c426437aa866a4/whywait1_w2.gif" /&#62;



To promote season two of the series, we packaged what both teams invented in season 1 into an influencer kit that gave anyone the tools and instructions to secure any bag, or turn any car into a smart car.



test
&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/3b9fefa14ac62d39b4b2a08b4446c369bbeaf7ecbf87920b1d3d40fdacff8b2d/qualcomm_poster7.jpg" data-mid="17300847" border="0"  src="https://freight.cargo.site/w/1000/i/3b9fefa14ac62d39b4b2a08b4446c369bbeaf7ecbf87920b1d3d40fdacff8b2d/qualcomm_poster7.jpg" /&#62;
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&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/6e1af9b229ed589fc34b3d1528da56e7bd13869bd41c77bab9216404140454ac/qualcomm_poster2.jpg" data-mid="17300852" border="0"  src="https://freight.cargo.site/w/1000/i/6e1af9b229ed589fc34b3d1528da56e7bd13869bd41c77bab9216404140454ac/qualcomm_poster2.jpg" /&#62;
&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/f561fce4ec7dc7e15266f14040a08381870308e4e11ef8b7a720da27a09baa1c/qualcomm_poster1.jpg" data-mid="17300853" border="0"  src="https://freight.cargo.site/w/1000/i/f561fce4ec7dc7e15266f14040a08381870308e4e11ef8b7a720da27a09baa1c/qualcomm_poster1.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>DDB — Books</title>
				
		<link>https://chrispeck.work/DDB-Books</link>

		<pubDate>Tue, 08 Nov 2016 16:47:18 +0000</pubDate>

		<dc:creator>Chris Peck</dc:creator>

		<guid isPermaLink="true">https://chrispeck.work/DDB-Books</guid>

		<description>
	

DDB Books
︎ Print
The cookbook was given away as a holiday gift from the agency. With a lot of new hires from all over the world, we decided the best way to share and promote the culture within our office was to create a cookbook with our recipes and stories of home to gift to clients, family, and friends. 
My role: Photography art direction, book design, print production.Agency: DDB Role: Co-DesignerCCO: Icaro Doria
Design Director: Bruno OppidoCo-Designer: David Diliberto


	



	

&#60;img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/30b277eefb823a1589da5b089ee9f20150ae040aabe3631b7db082cd6b956367/ddb_cookbook_1w.jpg" data-mid="17300854" border="0"  src="https://freight.cargo.site/w/1000/i/30b277eefb823a1589da5b089ee9f20150ae040aabe3631b7db082cd6b956367/ddb_cookbook_1w.jpg" /&#62;
&#60;img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ce30fcdb1f2bb7270d60ab70dcc2a13e28ba5ec9c627c0cda250a47e2b905f9b/ddb_cookbook_2w.jpg" data-mid="17300856" border="0"  src="https://freight.cargo.site/w/1000/i/ce30fcdb1f2bb7270d60ab70dcc2a13e28ba5ec9c627c0cda250a47e2b905f9b/ddb_cookbook_2w.jpg" /&#62;
&#60;img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3a02c310b5032844954c7d3e0935eb1764e7f866302e827f0403d46475135c1e/ddb_cookbook_3w.jpg" data-mid="17300857" border="0"  src="https://freight.cargo.site/w/1000/i/3a02c310b5032844954c7d3e0935eb1764e7f866302e827f0403d46475135c1e/ddb_cookbook_3w.jpg" /&#62;
&#60;img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a174fc8f705e55d6ea7443e863100bdffd43c78107d3c256573683f30e489bab/ddb_cookbook_7w.jpg" data-mid="17300862" border="0"  src="https://freight.cargo.site/w/1000/i/a174fc8f705e55d6ea7443e863100bdffd43c78107d3c256573683f30e489bab/ddb_cookbook_7w.jpg" /&#62;
&#60;img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d9f91221e856a085ebf6e4d65275aade73cc89daa8a7ee9220d7d1f897471938/ddb_cookbook_10w.jpg" data-mid="17300865" border="0"  src="https://freight.cargo.site/w/1000/i/d9f91221e856a085ebf6e4d65275aade73cc89daa8a7ee9220d7d1f897471938/ddb_cookbook_10w.jpg" /&#62;
&#60;img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4091fcb5cbabc4cbb76bffb6d3dbbf79ab2861c129fb1807e33a1f015b22c005/ddb_cookbook_5w.jpg" data-mid="17300859" border="0"  src="https://freight.cargo.site/w/1000/i/4091fcb5cbabc4cbb76bffb6d3dbbf79ab2861c129fb1807e33a1f015b22c005/ddb_cookbook_5w.jpg" /&#62;
&#60;img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9de087c9982ebdd461acf5419d2ca21b13e69131bf3b1635e23fb4fedd8afea8/ddb_cookbook_6w.jpg" data-mid="17300861" border="0"  src="https://freight.cargo.site/w/1000/i/9de087c9982ebdd461acf5419d2ca21b13e69131bf3b1635e23fb4fedd8afea8/ddb_cookbook_6w.jpg" /&#62;
&#60;img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1c7c4c76b93d2d64a57a12187a5269833234f76698e421295f4b6f34ec82314a/ddb_cookbook_9w.jpg" data-mid="17300864" border="0"  src="https://freight.cargo.site/w/1000/i/1c7c4c76b93d2d64a57a12187a5269833234f76698e421295f4b6f34ec82314a/ddb_cookbook_9w.jpg" /&#62;
&#60;img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/8ade443d75fddd1892a507c252187a5a91f5b7a6c1fd754e656a35d69d4c246e/ddb_cookbook_8w.jpg" data-mid="17300863" border="0"  src="https://freight.cargo.site/w/1000/i/8ade443d75fddd1892a507c252187a5a91f5b7a6c1fd754e656a35d69d4c246e/ddb_cookbook_8w.jpg" /&#62;
&#60;img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9916dc162e55e91263638a80bb1c044da2a0dd6955ec42ec15005d39b36bc12a/ddb_cookbook_12w.jpg" data-mid="17300867" border="0"  src="https://freight.cargo.site/w/1000/i/9916dc162e55e91263638a80bb1c044da2a0dd6955ec42ec15005d39b36bc12a/ddb_cookbook_12w.jpg" /&#62;
&#60;img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/146641ee5f0160270200e7a81eb7120dbac371e32fa7c8361645114c6a35d5ff/ddb_cookbook_11w.jpg" data-mid="17300866" border="0"  src="https://freight.cargo.site/w/1000/i/146641ee5f0160270200e7a81eb7120dbac371e32fa7c8361645114c6a35d5ff/ddb_cookbook_11w.jpg" /&#62;
&#60;img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/029aa003f9fb96352580f5d11934bc7184c5a622cd7b5a950275ec82a464a75a/ddb_cookbook_14w.jpg" data-mid="17300870" border="0"  src="https://freight.cargo.site/w/1000/i/029aa003f9fb96352580f5d11934bc7184c5a622cd7b5a950275ec82a464a75a/ddb_cookbook_14w.jpg" /&#62;
&#60;img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/026937a23c36de1bc8a34e58a7f947b7df5d3e310f073f9738f4a62c467d7dd2/ddb_cookbook_13w.jpg" data-mid="17300868" border="0"  src="https://freight.cargo.site/w/1000/i/026937a23c36de1bc8a34e58a7f947b7df5d3e310f073f9738f4a62c467d7dd2/ddb_cookbook_13w.jpg" /&#62;
&#60;img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/33dcf23b47ad16941fa7990d95accc972eb6fa2f053315ea8306812c3885f90c/ddb_cookbook_15w.jpg" data-mid="17300871" border="0"  src="https://freight.cargo.site/w/1000/i/33dcf23b47ad16941fa7990d95accc972eb6fa2f053315ea8306812c3885f90c/ddb_cookbook_15w.jpg" /&#62;
&#60;img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/643f917b6d17a2aa2c04117c1ac58443df68a1dbc84f1940872c74e4bbc3d114/ddb_cookbook_4w.jpg" data-mid="17300858" border="0"  src="https://freight.cargo.site/w/1000/i/643f917b6d17a2aa2c04117c1ac58443df68a1dbc84f1940872c74e4bbc3d114/ddb_cookbook_4w.jpg" /&#62;
&#60;img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/465ab3fd5edcf199ba70ab265d1f6e959af9df068f19b43723ee7a9fa4faf7df/ddb_cookbook_16w.jpg" data-mid="17300872" border="0"  src="https://freight.cargo.site/w/1000/i/465ab3fd5edcf199ba70ab265d1f6e959af9df068f19b43723ee7a9fa4faf7df/ddb_cookbook_16w.jpg" /&#62;




The second book was a promotional piece that looked back at DDB’s prolific history as an agency and how that history influenced its approach to business in the 21st century. In the process of pulling together content, we realized that an archive of historical imagery for the agency does not exist, which forced us to print and rescan many images found on the internet.




test
&#60;img width="3543" height="1993" width_o="3543" height_o="1993" data-src="https://freight.cargo.site/t/original/i/6591d2d94c34c6dd4ccb042b5e3a69d69045c36782060586875696f421782453/01.jpg" data-mid="23055641" border="0"  src="https://freight.cargo.site/w/1000/i/6591d2d94c34c6dd4ccb042b5e3a69d69045c36782060586875696f421782453/01.jpg" /&#62;
&#60;img width="3543" height="1993" width_o="3543" height_o="1993" data-src="https://freight.cargo.site/t/original/i/95deabac5e6d5842376f2c871c04a6ee9c8075dcf0b6fdd8c39fbbb3beea0a7c/10.jpg" data-mid="23055643" border="0"  src="https://freight.cargo.site/w/1000/i/95deabac5e6d5842376f2c871c04a6ee9c8075dcf0b6fdd8c39fbbb3beea0a7c/10.jpg" /&#62;
&#60;img width="3543" height="1993" width_o="3543" height_o="1993" data-src="https://freight.cargo.site/t/original/i/ffaca5655926d27442a93d2db511c3a1ff0881118510ce3c70a0c69e7ff14ed8/06.jpg" data-mid="23055654" border="0"  src="https://freight.cargo.site/w/1000/i/ffaca5655926d27442a93d2db511c3a1ff0881118510ce3c70a0c69e7ff14ed8/06.jpg" /&#62;
&#60;img width="3543" height="1993" width_o="3543" height_o="1993" data-src="https://freight.cargo.site/t/original/i/6c59fb82458a51fc62a47b93c475093f763d7169d5cd27e6c417cd94187d84bf/14.jpg" data-mid="23055653" border="0"  src="https://freight.cargo.site/w/1000/i/6c59fb82458a51fc62a47b93c475093f763d7169d5cd27e6c417cd94187d84bf/14.jpg" /&#62;
&#60;img width="3543" height="1993" width_o="3543" height_o="1993" data-src="https://freight.cargo.site/t/original/i/1bb874621933221115732dc13331b0642c6ddb936d2335841251a37a69ab50a6/05.jpg" data-mid="23055655" border="0"  src="https://freight.cargo.site/w/1000/i/1bb874621933221115732dc13331b0642c6ddb936d2335841251a37a69ab50a6/05.jpg" /&#62;
&#60;img width="3543" height="1993" width_o="3543" height_o="1993" data-src="https://freight.cargo.site/t/original/i/0a456f653505cc7b359c804ee94582e241e7d7ba70d894c59a040c580cc5d076/13.jpg" data-mid="23055651" border="0"  src="https://freight.cargo.site/w/1000/i/0a456f653505cc7b359c804ee94582e241e7d7ba70d894c59a040c580cc5d076/13.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Huawei — Product Launch</title>
				
		<link>https://chrispeck.work/Huawei-Product-Launch</link>

		<pubDate>Mon, 23 Nov 2015 00:57:02 +0000</pubDate>

		<dc:creator>Chris Peck</dc:creator>

		<guid isPermaLink="true">https://chrispeck.work/Huawei-Product-Launch</guid>

		<description>
	Huawei Watch︎ Website design, print campaign

 For the launch of Huawei's new smartwatch in the US, we enlisted the help of a fashion photographer to position the watch as a fashionable addition to your life on the go by focusing on the watch’s looks and build quality.
My role: photography art direction, print and web design.


	Agency: DDB Role: Co-DesignerCCO: Icaro Doria
Photographer: Gil Inoue
Design Director: Bruno OppidoCreative Directors: Dan Young, Kimb Luisi
Co-Designer: David Diliberto
Copywriter: Tyler Kirsch
Producers: Alise Bellina







&#60;img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/2611fe7101ee39852fd1f63b50c0fde0a3aaea2fa2d4eb53cec2399374697c51/macbook_mockup_huawei1w.jpg" data-mid="17300875" border="0"  src="https://freight.cargo.site/w/1000/i/2611fe7101ee39852fd1f63b50c0fde0a3aaea2fa2d4eb53cec2399374697c51/macbook_mockup_huawei1w.jpg" /&#62;
&#60;img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/c3622fd3bfaefba6f69588567ed91e447b2f8a7c0e9ddc8df6f1a0bb4b17b2d6/macbook_mockup_huawei2w.jpg" data-mid="17300878" border="0"  src="https://freight.cargo.site/w/1000/i/c3622fd3bfaefba6f69588567ed91e447b2f8a7c0e9ddc8df6f1a0bb4b17b2d6/macbook_mockup_huawei2w.jpg" /&#62;
&#60;img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/d9f5b456ae8c51d31d1c4d42139b7e71ea8cf67eaa295f82331a9d25afe978eb/macbook_mockup_huawei3w.jpg" data-mid="17300880" border="0"  src="https://freight.cargo.site/w/1000/i/d9f5b456ae8c51d31d1c4d42139b7e71ea8cf67eaa295f82331a9d25afe978eb/macbook_mockup_huawei3w.jpg" /&#62;



&#60;img width="2000" height="1294" width_o="2000" height_o="1294" data-src="https://freight.cargo.site/t/original/i/881aa7fbcc16ad089d958954572d088f23c199d1aff911fdd08308acd119cb3f/huawei_layouts_horizontal.png" data-mid="58436295" border="0"  src="https://freight.cargo.site/w/1000/i/881aa7fbcc16ad089d958954572d088f23c199d1aff911fdd08308acd119cb3f/huawei_layouts_horizontal.png" /&#62;
&#60;img width="1224" height="1584" width_o="1224" height_o="1584" data-src="https://freight.cargo.site/t/original/i/c704bb980e1425a9bd3259bead1492087bae2ccb917f155fddd82b4f9de9e650/huawei_layouts_vertical2.png" data-mid="58436304" border="0"  src="https://freight.cargo.site/w/1000/i/c704bb980e1425a9bd3259bead1492087bae2ccb917f155fddd82b4f9de9e650/huawei_layouts_vertical2.png" /&#62;



&#60;img width="1224" height="1584" width_o="1224" height_o="1584" data-src="https://freight.cargo.site/t/original/i/b8d49ec8c86789996c0c6094c6ef8504fc7198c3eb22996f7e3e261ba442f084/huawei_layouts_vertical.png" data-mid="58436300" border="0"  src="https://freight.cargo.site/w/1000/i/b8d49ec8c86789996c0c6094c6ef8504fc7198c3eb22996f7e3e261ba442f084/huawei_layouts_vertical.png" /&#62;
&#60;img width="2000" height="1294" width_o="2000" height_o="1294" data-src="https://freight.cargo.site/t/original/i/6186111de11394669adc23ed49c95156ed07990c8c5e2b361f2194d5c9ebb5c4/huawei_layouts_horizontal2.png" data-mid="58436296" border="0"  src="https://freight.cargo.site/w/1000/i/6186111de11394669adc23ed49c95156ed07990c8c5e2b361f2194d5c9ebb5c4/huawei_layouts_horizontal2.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Royal Canin — Brand Creative</title>
				
		<link>https://chrispeck.work/Royal-Canin-Brand-Creative</link>

		<pubDate>Thu, 23 Jul 2015 11:48:54 +0000</pubDate>

		<dc:creator>Chris Peck</dc:creator>

		<guid isPermaLink="true">https://chrispeck.work/Royal-Canin-Brand-Creative</guid>

		<description>
	Royal Canin US Campaign
︎ Brand campaign, video
Direction and design for a premium dog food brand. Their process in creating their products is very detail-oriented, with a focus on scientific research to develop breed-specific  formulas. 
We partnered with the photographer Platon to capture dogs and cats at their best and celebrated them as incredible, healthy, and beautiful animals.
My role: photography art direction, layout, title design.

This photography style was originally for the brand’s first US advertising effort, but has since been developed into the evergreen look and feel for the brand.

	Agency: DDB Role: Art Direction, Design
Director / Photographer: Platon
GCD: Janet Guillet
Creative Directors: Dan Young, Kimb Luisi
Co-Designer: David Diliberto
Producer: Joanne Diglio









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	<item>
		<title>MTV2 Book</title>
				
		<link>https://chrispeck.work/MTV2-Book</link>

		<pubDate>Thu, 11 Dec 2014 20:53:49 +0000</pubDate>

		<dc:creator>Chris Peck</dc:creator>

		<guid isPermaLink="true">https://chrispeck.work/MTV2-Book</guid>

		<description>MTV2 Book
Book concept for MTV2. The channel needed a way to share with potential advertisers and collaborators who their audience was and&#38;nbsp; who they were speaking to.
With the help of a casting agency, we found a diverse group of kids from across the country that were both in the channel’s demographic and actual viewers. We captured real moments in their lives and homes, and brought some of them together for a studio shoot. All copy in the book is their own words. The channel’s robust image library also gave us an opportunity to pair their words with relevant brand moments. 
My role: book design.
CD: Thomas Berger, Jeffrey KeytonCo-design: Terry MatlinPhotography: Pamela Litke, Kareem Black, Jack Jeffries 
Producer: Sakiko Yamagata

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