Zume Inc. Brand Guidelines
︎ Branding, Logo Design, Design Systems, Writing

Rebranding effort for a San Francisco-based food delivery and logistics technology company. Zume had a complicated structure and mission that was challenging to convey succinctly to customers, investors, and new hires.

Our goal was to establish a branding toolkit that added consistency to Zume’s communications and business divisions.

My role: logo design, color, typography, brand architecture, guidelines writing and layout.