Royal Canin US Campaign
︎ Brand campaign, video

Direction and design for a premium dog food brand. Their process in creating their products is very detail-oriented, with a focus on scientific research to develop breed-specific formulas.

We partnered with the photographer Platon to capture dogs and cats at their best and celebrated them as incredible, healthy, and beautiful animals.

My role: photography art direction, layout, title design.

This photography style was originally for the brand’s first US advertising effort, but has since been developed into the evergreen look and feel for the brand.