MTV2 Book

Book concept for MTV2. The channel needed a way to share with potential advertisers and collaborators who their audience was and  who they were speaking to.

With the help of a casting agency, we found a diverse group of kids from across the country that were both in the channel’s demographic and actual viewers. We captured real moments in their lives and homes, and brought some of them together for a studio shoot. All copy in the book is their own words. The channel’s robust image library also gave us an opportunity to pair their words with relevant brand moments.

My role: book design.