Crown Royal Bourbon Mash
︎ OOH, Video, Social
If Bourbon Mash isn’t bourbon, then what is it?
With the launch of Crown Royal’s new Blenders’ Series, we pushed back against the visual tropes of the bourbon category and presented bourbon as a cocktail-forward spirit that is appealing, intriguing, and surprisingly smooth.
My role: design, photography art direction, video script concepting and writing.
Agency: Anomaly
Role: Art Director, Design
Creative Director: Mark Sarosi
Photography / Direction: Peden + Munk
Production: Elizabeth Bruneau, Jessica Ransom
Music: Storefront
